It does not conjures up an image suitable for premium chocolates. Sometimes suppliers fudge margins, as readers here will know, I have discussed this issue before here. One point that you need to check is that the margins are what is quoted. Conversely, if you are in a market where 60% to 70% is standard, then NO.įor premium chocolates, 50% is acceptable. If you concentrate on lotto, newspaper delivery, magazines, etc., the answer is YES. So, depending on what it is, will determine this question. A premium chocolate bar ranges typically from $9 to $15. A cheap mass-market chocolate bar is generally about $1 to $2. Mass marketing is not the important point here, a bad product will bomb no matter how much advertising you pump into it. I have seen chocolate producers parade their high-quality goods, and they were no such thing people were not fooled. It is one I cannot know as I never tasted it. If people like it, then they will come back. This is the big question, the most critical question. I am sure you have seen such small premium chocolate places too. Both they and their suppliers are not such huge companies. I have many clients in premium chocolates. Many premium chocolate companies are pretty small. The reality is you do not need in premium chocolates to have millions of dollars in marketing behind you. How many such companies do you see offering such a deal?
#NEWSBAR ON UNIVERSITY TV#
) Promise to follow it up with millions of dollars in TV and billboard campaigns. ) Would be prepared to offer many small-to-medium-sized size businesses that have no history in premium chocolates ) A well-known brand company in premium chocolates Now let us get to the objections to Newsbar. Growth is expected to continue at that rate for the next five years. ) The current growth rate of the Australian chocolate market is about 7.8%. Patrick's Day chocolate, easter chocolates, etc. ) It allows a merchant to trade items on almost any holiday eg there are Valentine's day chocolate, green St. If it does not work, sell the stock and exit. ) The cost of entering this market for them is not high. ) Many of my clients are in an excellent location to sell such products. ) There is no market dominance, and small companies are successful in this market. What I do think is that many of my clients should look at the premium chocolate market. I can say that I have no financial or any other interest in the Newsbar offering nor am I likely to have such an interest. Several asked what I thought of their comments. They are not unbiased observers either, but I suppose no one is. One of my competitors do not like the offering. VANA/NLNA has been pushing a new premium chocolate range.
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